RUN FOR LADLI
Turning Bystanders into Protectors
Inaugurated by the then-Honorable Home Minister of India, ‘Run for Laadli’is more than a marathon; it is a landmark movement for gender sensitisation. Organised in partnership with the Delhi Police, this event at the iconic Jawaharlal Nehru Stadium brought together over 25,000 people to run for a safer, more respectful India.
A BOLD APPROACH TO SOCIAL REFORM
While most marathons attract professional runners, Run for Laadli focused on the heart of the issue.
Targeted Outreach : We identified 20,000 young men from underserved neighborhoods who were at risk of falling into negative social behaviors.
The 3-Day Transformation : Before the race, these men underwent an intensive Gender Sensitisation Workshop. We didn't lecture them; we spoke to them about dignity, empathy, and their vital role as protectors of their sisters and communities.
Healing the Divide : By working directly with 188 local police stations, the program replaced fear and suspicion with a sense of partnership and social responsibility.
THE IMPACT
For many participants, this was the first time they were seen as part of the solution rather than the problem.
The Pledge : Thousands of men stood together to publicly vow to prevent violence against women and respect the dignity of the girl child.
Beyond the Finish Line : The event served as a bridge to a better life, connecting unemployed youth with police mentorship and career guidance, steering them away from crime and toward community service.
RECOGNISING EXCELLENCE
To motivate and reward the spirit of change, the event featured competitive timed runs with significant rewards:
21 KM (Half-Marathon), Grand Prize of ₹1,00,000
11 KM Run, Winner’s Prize of ₹50,000
5 KM Run, Winner’s Prize of ₹21,000
All successful finishers received certificates, opening the door to future athletic opportunities.
